Blord in shock after being charged $5 million for 1-year endorsement deal by Davido
Crypto mogul and entrepreneur, Williams Ifejika, also known as BLord, recently expressed his astonishment when he discovered the price tag Davido had attached to an endorsement deal.
BLord took to his social media page to share the details of his interaction with the popular musician.
In his post, BLord revealed that he had reached out to Davido regarding a potential one-year endorsement deal for his app.
However, instead of a positive response or a fair negotiation over the terms, he received an email from Davido’s management team disclosing the staggering amount of $5 million for the endorsement.
The cryptocurrency investor and his team were taken aback by the exorbitant sum, as their budget for the endorsement was a mere $250,000, equivalent to N150 million in the local currency. The outrageous cost left BLord feeling disappointed and surprised.
Alternatively, he asked for public opinion on who to sign with $250K.
See the now-deleted post below: